Amazon will invest 10 million rupees in its Local Amazon Stores program, which includes Kirana, electronics, and other local businesses.
The exercise will expand the program’s pilot project, which began six months ago with 5,000 such stores in 100 cities, according to a Mint report.
India is one of the first countries for this experience.
Local stores selling stationery, toys, clothing, electronics, furniture, and groceries determine most of India’s daily shopping habits. The retail giant added that the program will allow local players with no online experience to sell on its website, especially in the post-coronavirus world, E-Tail, he added.
“This plan helps many buyers to seek out their favorite products from the local stores in their respective cities from the comfort of their own house, and it’s helping retailers to feature digital existence and extend them beyond their nominal reach,” the corporate said.
Dealers can choose their delivery area.
While many sellers of groceries and other similar essentials are already listed on the website, the report says Amazon is waiting for the government to relax to fully implement the program in other areas.
According to Gopal Pillai, vice president of seller services at Amazon India, the movement has accelerated as many local sellers are looking for online sales opportunities due to the COVID-19 situation and the blockade.
“The Rs 10 Crore will undertake to accelerate the integration, training, and empowerment of these companies to take advantage of this opportunity. Once the blockade is removed, this program can fill the void for customers who want to maintain social distance, “added Pillai.
During his visit to India in early 2020, Amazon founder Jeff Bezos pledged a billion dollars in investment. But Pillai says the Rs 10 crore is “beyond” the report.