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Current Scenario with Ecommerce Sector Amidst CoronaVirus

Current Scenario with Ecommerce SectorAmidst Corona Virus- [A]

Ecommerce has been one of the fastest-growing sectors In India recently.  The industry had recorded a growth rate of 28 percent last year with overall sales of 32 billion dollars across the sector in 2019. Further, the estimated growth for the sector was predicted to be 26 percent in 2020. However, the spread of coronavirus across the Globe and the lockdown announced by the Government of India following the Janta Curfex on 22nd March 2020 has bought a new set of challenges to this sector. To add to the pain, the suspension of all transport services like flights, rail services, etc across India and Globe has made it impossible for these companies to manage the logistics and delivery of goods to the customers.

Ecommerce Companies like Myntra, Amazon, Flipkart, Snapdeal, etc record-high number of sales related to fashion, clothing and smartphone category each year. Sales of smartphones and fashion products accord for 50 percent of the overall GMV (Gross Merchandise Value) of the industry. Considering the low demand for these products during the lockdown period and the challenges related to the logistics of these goods, it was estimated that the industry would face a sales loss worth 400 Millon Dollars in the first week of lockdown as per Forrester Report.  Estimates indicated that the E-commerce industry would lose one billion in GMV in the first 21 days of the lockdown. Further, the overall online retail growth is estimated to slow down to just 5 percent in the year 2020 in comparison to the estimated 26 percent growth before the COVID 19 pandemic.

Further, as the world transits into the new season, April & May are months when the markets generally record a rise in demand for clothing. However, due to the sudden announcement of lockdown, e-commerce companies faced massive challenges in delivery, pickups, and transportation of the existing orders as they were not allowed to deliver or pick up the orders after the announcement of lockdown. This also led these companies to not only cancel all the orders that they had received the previous day but also suspend all operations until further notice.

Further, this also means that these companies shall face huge backlogs in terms of delivery of the orders received prior to the lockdown announcement once the operations are resumed. A delay in the delivery of products could also lead to the cancellation of orders due to logistic constraints and refunds. The supply of goods to the warehouses of these e-commerce companies has also been adversely impacted.

Sectors like groceries that contribute only about 6 percent of the GMV and personal care hygiene contribute only 4.5 percent of the GMV of the e-commerce sector.

Introducing E-commerce Platform For Grocery and Essential Items Through Shopperkart App

Shopperkart app has been designed to cater to the local grocery stores for the promotion of their business and sales of essential commodities in their local area. Through the app, the stores can list all grocery items that are available in their store for sale. The app also allows the seller to promote and share the products through messages, email or in WhatsApp group to their target audience from time to time. The customers can view various items from the app and order the product. The app can be downloaded by sellers from google play store with link ;http://bit.ly/shoperkart.

Benefits of shoperkart app for sellers.

  1. The registration of the seller and products is easy and free of cost.
  2. The seller has the advantage to offer discounts and other offers such as buy one get one free etc through the app.
  3. The seller can share the offers and products through the app in Whatsapp group, messaging or email without any extra cost.
  4. The seller or store need not spend extra money on developing an app or website. All essential services such as adding category, products, offers and discounts, receiving orders are provided through the app.
  5. The app eliminates the need to spend money on advertisement of the offers and shall reduce the overall expenditure for promotion in times to come.

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