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Consumer buying behaviour is the sum total of a consumer’s attitudes, preferences, intentions, and decisions regarding the consumer’s behaviour in the marketplace when purchasing a product or service. Consumer behaviour can be broadly classified as the decisions and actions that influence the purchasing behaviour of a consumer. What drives consumers to choose a particular product with …

Nowadays when loans are available for everything that we need to fulfill our diverse needs and desires. But when we think about any loan… we first think about Equated Monthly Instalments ( EMI). Any loan or the amount borrowed has to be repaid over the time with some interest and a fee.  Especially when it comes …

There are lots of real life situations when we need finance either for our business or our personal needs such as to send our kids abroad for higher education or a wedding of our child. The first thing that comes to our mind is “Where would I get the money from?” There are lots of …

Mistakes are a part of being human. Of course, taking a loan from a Bank / NBFC is not a cakewalk these days. There can be certain mistakes that we do while applying for the Loans from NBFC/ Banks which can be avoided to increase the chances of securing a loan. Correcting the application errors …

It is an interesting irony with Home Loans. Till the time a person does not have a home loan, he aspires to take one as soon as possible in order to purchase a home. Once he has taken a home loan, the first priority in his life becomes to repay his home loan even though it …

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