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India is home to the largest millennial population in the world. Yes, you heard that right! In India, Millennials make up nearly 34% of the country’s total population and 47% of the workforce. They are digital at first and only digital lately.
You’re used to instant gratification, all on-demand, right now. For people who have never lined up to book train tickets, waiting five minutes for a taxi booked online is long. Really long. Don’t even talk about the 7 second website loading time, immediately exit the tab before stopping loading.
As a result, brands can no longer afford to drive a model offline, even in such a quiet and outdated area as Seguros. Today, more and more brands are moving digital to capture the attention of the most impressive audience – Gen.
With high disposable incomes, millennials quickly indulge in luxuries their parents would never spend. However, this does not mean that they will not be invested in building a stable and secure future. Only the focus has changed. While the traditional approach to buying insurance plans was offline, the modern approach to planning and buying insurance products online has evolved.
“Millennials are extremely tech-savvy, so do a lot of research before they buy anything. They tend to read information such as user reviews available online or blogs, search for videos, and compare products themselves. There is a lot of information available online that affects the Millennial buying process. ”
The convenience and benefits of finding, comparing, and buying products through online platforms are in keeping with the tech mindset of millennials. These options are generally inexpensive with 24/7 customer support.
The online model gives Millennials the flexibility to compare the benefits of policies from several insurance companies at once and choose the option that best suits their financial needs, saving them a lot of money.
At a time when millennials (in fact, the vast majority of customers) are used to doing almost all of their daily transactions online, it makes sense to even buy insurance policies online.
Here are four reasons why millennials prefer to buy insurance online:
As mentioned above, buying insurance plans online allows you to research, compare, and then shop. Additionally, millennials are drawn to the possibility of purchasing insurance plans that promise a hassle-free claims settlement and purchasing process.
In the offline mode, most complaints are rejected due to incomplete or incorrect information on the forms. Clients are generally unaware of the exact nature, duration, and expected performance of their insurance policy. Rather, online businesses allow customers to download and view the features, terms, and benefits of their various insurance products. So you always know what you’re signing up for.
2. It is transparent
One of the best things about online insurance companies is that everything is transparent. You can view a company’s history, specific information about its products, features and duration, unique benefits, customer service guidelines, and frequently asked questions on the company’s website. There is no agent trying to trick you into choosing a particular package or keeping information about it on the table. Also, you can always search for customer testimonials on the company’s website and look for internal reviews of insurance products on social media platforms/forums.
3. Power to the customer
Here you keep control of the entire process, from research to filling out the form and purchasing the product. Since you can get all the relevant information on the company website, you will be better equipped to make an informed decision. You can submit a claim with one click, download the documents required for the claim instantly and the claim will be resolved within hours. Nothing is easier!
4. Online customer service guaranteed
Buying insurance policies can be difficult, especially if you are unsure of your financial needs and goals. However, when you shop with insurance companies online, you can be sure that you will receive support 24 hours a day, 7 days a week through live chat and online support with company executives.
The customer service structure of online insurance companies encompasses everything from recommending the best options to meet customer needs to sending notifications of premium payments and renewal dates. These benefits take the stress out of you and allow you to sit back, relax, and take advantage of your insurance plan when the time comes!
The bottom line is that millennials are residents of a highly connected digital web. So his vision and approach to things, including insurance, is radical. It is about following the evolution of time.
